Strategy-as-a-service: your strategic and hands-on communication sparring partner
flexible & affordable
We are an advisor in corporate communication and leadership positioning.
We are firm believers in an integrated communication approach. That means East operates where brand and reputation meet and use any tool we think helps to achieve your goal.
So, we develop and execute corporate and marketing communication and leadership positioning strategies. This includes e.g. content programmes, campaign concepts and thought leadership plans.
How it works
Whether you’re looking for just a sounding board for 4 hrs a month, someone to develop a concept or plan or a content or leadership positioning programme: Straas is the way.
We offer tailor-made packages. As challenges, needs and solutions differ per organisation and because we have experience with every kind and size of company, We have an offering for startups and scaleups and one for corporates and mid-sized companies (see bottom of the page).
It’s very straightforward: you hire one seasoned professional for the hours you need. This starts at 2 hours per month up to one day a week for a certain period of time. Minimum period is three months to maximise impact.
YOUR Key advantages
direct access to senior corporate and marketing communication and leadership positioning expertise (strategic and tactical);
flexible and customized solution: choose the hours you need (starting at 4 hrs/month already);
overhead cost are not your business: fully transparent model with no hidden cost (such as overhead);
full access to the network of your sparring partner, including freelancers or specialist agencies if needed;
avoid the hassle clients experience with agencies for specific projects and benefit from clear responsibilities, no doubling of roles, efficient and effective advising and coordination etc.;
remote or hybrid collaboration.
for Whom?
As said, our Straas service can be a great fit for every business, from startup to corporate. Straas is especially relevant for CEOs, founders, experts and marketing & communication leaders who:
need to deliver and/or rollout a communication or leadership positioning strategy within a short time frame;
are looking to become a thought leader or build thought leadership;
don’t feel the need or don’t have the budget to hire a full agency;
have small or fully occupied (corporate) communication departments;
are in need of specific skills or temporary expertise or
just don’t know where to start.
What services?
Within the package (see at the bottom of the page) you’ve chosen, we can deliver any of the services below:
Corporate communication
We are passionate about positioning companies and leaders. And we master it. Goals, target groups, media & content strategy, key messages, company narratives, channels. We compose the strategy, coordinate the rollout and energize teams to help you create and filter out a distinctive advantage over your competitors and influence your stakeholders in an authentic and relevant way. Whatever your communication goal is, we make sure you get there.
Leadership Positioning
Leadership positioning is the most unutilized communication tool there is. Today’s consumer is ruthless: if you don’t have your leadership deliver the strategy in an authentic, reliable and consistent way, you’re out. No ‘Why’ without the ‘Who’. That includes companies and their leaders to take a stance on important topics. Also, because people expect you to. In the heart of your business or even beyond that. Stand out. Be visible. We have successfully prepared strategies and positioned business leaders in their field and beyond for big listed companies and for small ones. East develops tailor-made leadership positioning programmes, from strategic advice to written LinkedIn posts, videos and internal presentations.
Business fundamentals & brand communication
“The better the foundation, the higher you can build.” Without getting the business fundamentals right, you will never be a winner in your industry. So back to basics: what is your company’s vision, what is your mission, your proposition? What future proof strategy brings you to your goals? We also create brand concepts and taglines. We often see companies struggle, because they didn’t think their foundation through well enough in the first place. You need to get this straight, before you get out there at all.
Inspiration & Presentation
We love to inspire. That’s in our nature. East is a global platform organisation and we are continuously on top of the latest trends and developments on our inspiring globe. It’s crucial you understand these trends today as they define how your clients and customers behave tomorrow. We bring these to you and your team and translate them into a pragmatic approach to become a leader in your market. Or we can moderate and present sessions or interviews. Everything we do, we do it with a high level of energy. So don’t be surprised you’ll be inspired all the time you work with us. Apologies in advance.
Coaching
Specifically for freelancers, one-person-businesses, startups and scaleups, we also offer coaching services. These are specifically focused on increasing your marketing and communication power and impact as an entrepreneur or professional. Our approach is very hands-on: in a couple of hours per month we can teach and inspire you to get to the next level. See the packages below.
Packages & fees - mid-sized companies & corporates
All packages include a free 30 minute intake call. Subscribe to:
4 hours per month (750 euros);
8 hours per month (1,450 euros);
15 hours per month (2,600 euros);
Subscription period: 3, 6 or 12 months;
We’re also available on a project basis or for other assignments.
Packages & fees - startups & scaleups
All packages include a free 20 minute intake call. Subscribe to:
FUNDAMENTALS: 2 hours per month (275 euros);
ACCELERATE: 4 hours per month (525 euros);
PRO PACKAGE: 8 hours per month (975 euros);
Subscription period: 3, 6 or 12 months;
Fully remote sessions.
Questions or other requests?
Please contact Diederik Heinink at diederik@eastleadership.com