Business strategy

A marketing agency offering business strategy services? Ohhh, these guys overestimate themselves…You’re right, we might have to work on our modesty, but we have seen that through our experience and expertise we are well-positioned to help fintechs also develop or steer their business strategy. Because marketing strategy is so close to what direction your company should move, we enter into discussions about this more than regularly. So challenge us. We love it.

Marketing & Media

A company without a marketing strategy is like a Dutch bar without bitterballs. Without a decent strategy it will be hard to survive in this busy, busy space. We’ll sit down with you, spend hours or days if needed, and make sure there is a strategy that will make a difference and truly help you grow. Because it’s executed in an effective way. From your online presence to your media approach. Anything that helps you stand out.


You can hire East as a part-time CMO. We won’t come in and sit at a desk every day, but we can offer you all the services that you can expect from a CMO: developing a marketing strategy, structuring your marketing organisation, coordinating marketing activities, you name it. We bring in specialists where needed, whether it’s a video editor, copy writer, developer, a designer. We make sure your marketing works. We call it CMO-as-a-service. You’ll be charged a fixed amount per month, based on an estimate of hours per month. We will do regular checks together with our clients whether the number of hours is still realistic and whether we need to steer on the marketing approach. Full transparency and openness.


Distinctive content. Easier said than done. With a world full of (digital) channels, online content has become the backbone of every marketing strategy. Especially for the fintech and innovation segment. But how to create impactful content? It starts with understanding your market position and objectives. And to then get to the core of your company, products and services. And add creativity when developing the actual tweet, blog post, report or video. Or more explanation when that’s what’s needed. East helps to develop appealing content that fits whatever your goal is. We make sure there is impact.

Data & Insights

East will soon be working with several data and insights suppliers to provide you with relevant market information on a regular basis. A bit of patience. We’ll be with you soon.